Magazine Advert Research

 
Example 3:


This is a magazine advert for Ben Howard's album 'Every Kingdom'. Similar to Adele's and Birdy's, it is quite simple but still effective. The main focus of the advert is the photography of the person underwater. This is effective because it's ambiguous and makes people want to know more. Even though the genre of the artist is singer/songwriter, it does not follow the convention of having the main photography of the artist and using a monochrome effect. Subverting these typical conventions of the singer/songwriter genre makes this different and draws audiences in as people like change and difference. The bold, white writing catches the attention of readers, and the text of the artist is bigger as audience will recognise the artist more than the album name, as he is the main selling point. The colours also draw attention to the advert, as the blue is quite vivid, but still quite subtle, and makes the white writing stand out as well against the blue. The advert includes information of when the album will be out, but not where it is available. The font is quite basic, which is effective as it doesn't take away from the photography but is still bold and noticeable.
The record label which he is signed to is not present on the advert, which may suggest he is an independent artist and maybe so it doesn't take away from the advert itself and what it is promoting.

Again, I feel this is a good example of a magazine advert as it subverts some of the typical conventions of the singer/songwriter genre to show difference and draw attention. I will consider to use this subversion in my magazine advert as I want the advert to reflect how the main focus is on the narrative of the song I am using.

Magazine Advert Idea (unfinished)

This is a very rough, unfinished draft of my magazine advert. I've used original photography and used a unique font for the title of the single, which will be used on the digipak, as well as the artist's name, which will also be the same on the digipak. The image I have used for this advert has been zoomed in on the ragdoll to show the main focus of the song. Stereotypically the image on the advert for the genre I am doing a music video for would be of the artist, but for my advert I decided to subvert this stereotypical convention for the singer/songwriter genre, showing that the main focus is on the narrative and more about the song and lyrics. The font I have used for the title of the single resembles building blocks that children play with, I felt that using this font is quite effective as it is quite childlike which is what I want to convey with my promotion. The font I have used for the artist's name is elegant and quite contrasting to the title of the song. I have done this to represent the artist as a serious musician, and also to contrast with the title of the song so both of the texts stand out. I have taken inspiration from other magazine adverts, such as using a quote from another magazine about the single/artist, and I intend to use a rating, I have included information about when the single is out and where it will be available, which most adverts do.

To improve:

• I have decided that the image needs to be in colour, as it will stand out more, so I will retake the shot in colour
• The text underneath the artist's name, the quote, needs to be the same font as the artist's name
• Rearrange the text so it does not obstruct the image too much but also so it will stand out