Digipak Research

Duffy -- Rockferry

Looking at the digipak, the first impression of the genre it might be is singer/songwriter. This is because it has a clear picture of the artist on the front cover of the digipak. The effect of monochrome is used to create serious and respectable image of the artist. Her expression also reflects this seriousness and may present the star image of being taken seriously as an artist and that she cares a lot about her music.
The obvious main focus of the digipak cover is the artist herself, showing how she is deeply associated with her music, which is a typical technical code/convention of the singer/songwriter genre. Also the monochrome could be a typical convention as it conveys a sincere star image which is what some singer/songwriters want to create.
Looking through the booklet found on the inside, there are no other images of the artist or anything else for that matter. There is just bold, white writing on a black background, which makes it stand out. The text on each page of the booklet is presumably one line of lyrics from each song which is track listed on the back. This further presents the image of how it is more about the music and lyrics than image and production. In addition, there is a tracklist on the back of the digipak.
The font used on the digipak for the artist's name 'Duffy' looks like it's written in fountain pen. This could be the signifier for the artist, the font associated with the artist.  Also, it is quite elegant maybe to reflect the music. The font used for the title 'Rockferry' is quite classy and simple as it shows white text on a black background. Moreover, it is quite bold and stands out on the digipak which draws attention to it.
There are no reviews, quotes or ratings from newspaper or magazines.

This digipak is quite simple but effective and is a good example of a well put together digipak, as it emphasises the fact that the music and lyrics are more important. However, it could be said it is quite boring and more could have been done with it.





The Kooks -- Inside In the Inside Out

This digipak displays conventions of the rock genre, as the colours of red, black and white are quite typical of this genre. The red, white and black all stand out against each other, which catches the attention of potential buyers. Also, there is photography of the whole band used playing their instruments and also a photo just showcasing the band as themselves, which is another convention of the rock genre as the band are displayed as a whole showing they are as important as each other. The font used on the disc is very big and bold, not fitting all of the title of the album on the disc. A monochrome effect is used for the photography of the band, conveying a serious image of them.
The back of the digipak shows a reel of different shots of the band performing, this is quite typical of the rock genre as it is connected a lot of the time with live music and concerts. This attracts audiences that enjoy going to concerts and watching live music, as it will show the band as frequent live performers and what they are associated with. The digipak also includes a list of the tracks, which informs potential buyers of what tracks are included on the album and what they should expect. It also may make people want to buy the album if they see a song/songs on the digipak that they like and have heard before.

Overall, this is another good example of a digipak. I like the idea of using the photography of the band, and will consider using that on my digipak. It uses many conventions of the rock genre, making it a good example and good inspiration for a rock band's/artist's digipak.