Magazine Adverts

I completely changed my idea from the original plan of my magazine advert. I changed the photography and added a motif that runs throughout the whole product, in the music video, on the magazine advert and the digipak.

However, I decided to keep the idea of subverting the typical conventions of the singer/songwriter genre, such as not having the artist on the magazine advert to show the main focus is on the lyrics and music, and to give a sense of ambiguity for the audience to keep their interest.

I created two magazine advert ideas as I thought it would be a better to get audience feedback to see which one my target audience prefer.


Here are my two ideas:

This magazine advert I feel is effective as it has the ragdoll on the front, relating to the music video and title. There is more colour in this advert compared to my second idea, as this conforms more the the conventions of a narrative music video, and other real media products. It includes a picture of the digipak in the bottom left corner and other important information needed to let the audience know the date it's released, where it is available and reviews from other magazines.




This magazine advert conforms and subverts typical conventions of the singer/songwriter genre. For example, the advert is in monochrome which is expected but there is no picture used of the artist. I wanted to create a sense of ambiguity to my product for the audience to keep them interested in my product. For each magazine advert, I have used the same font for the artist which will be her signifier and associated with her, as this conforms with typical music videos and also done the same for the title of the album. I have used the cartoon of the ragdoll for both to create a motif for the album, and this will run across each media product.










Both of the magazine adverts include the artists website and the record label. Through researching, I chose Bell Jar Records as they are associated with the singer/songwriter genre and have other singer/songwriter genre artists singed with them, because of this I felt this was the appropriate record label to use.

I decided to use iTunes, Amazon and Spotify as these technologies are popular at the moment with my target audience.