Audience Research

My primary target audience will be predominantly female as I feel they could relate better to the narrative of the music video, and also because the artist of this song is female. The age group I intent to attract is teenagers and young adults as the video has a meaning behind the lyrics, not just the literal sense I have conveyed in my music video, and this audience I feel will interpret and relate to the lyrics of the song and also recognise the metaphor I am presenting in the video. Also, this age range tends to use the Internet more and be more interested in music, and the music video, than any other age groups. 

My secondary audience will be parents as they could relate to this fact as well, such as their children playing with these dolls and back to their childhood. Also, they will be able to relate to the lyrics and maybe even the narrative of my music video. This age group are only my secondary audience as they do not use the Internet as much as my primary target audience do, and this is quite important to gaining audiences for my music video. Also, my secondary audience will consist of teenage and young adult males, as they too will be able to relate to the lyrics of the song but not as much as females of this age group do, therefore not being part of my primary audience.

My tertiary audience will be from the ages 8-12, as they can relate to the idea of playing with a ragdoll and/or other toys, which is the main theme of my music video. This age group is only my tertiary audience as they will be too young to understand the lyrics of the song and interpret the real meaning behind the video, but will be able to relate to the obvious.