Magazine Advert Research

Example Two: Birdy

This magazine advert does not include as much information as the Ed Sheeran magazine advert, which is less helpful to potential buyers. For example, the advert does not include information about where it will be available and there are no ratings or quotes from other magazines or newspapers. However, it does display typical conventions of the singer/songwriter genre which the artist, Birdy, falls under. Such as the sepia effect used, showing simplicity and professionalism, and a font which could be recognised as the artist's personal signifier, associated with the artist whenever she is mentioned on a visual media product, such as on television and on posters.

Furthermore, the photography on the advert is of the artist herself, showing she is the main focus of the album and it is more about her and her music. Also, her expression is quite serious, showing she is to be taken seriously and so is her music. This is also very typical of the singer/songwriter genre, where the artist is promoted and shown professionally and seriously. 

The text is quite big at the top of the advert to grab the readers attention and show clearly who or what is being promoted. The artist's names uses a bigger font than the album title, maybe showing what the artist's name is and what the album title is.
At the bottom left corner, there is a small font which shows which formats the album is available on and, in the bottom right corner, there are the record labels which the artist is signed with.
Overall, this is quite a simple but effective magazine advert as it displays basic information of the album and shows conventions of the genre of which the artist is, giving potential buyers an idea of what genre to expect from the artist and album. However, it could be more informative with more details of where the album would be available and some reviews of the album, but still a good example.