Magazine Advert Research

Example One: Adele

 

 

 

 

This magazine advert is for singer/songwriter Adele's album '21'. The advert uses monochrome effect, which is a typical convention of the singer/songwriter genre. Also, the photography is of the artist herself, showing another stereotypical convention of the singer/songwriter genre. The advert includes a picture of the album in the bottom left corner. The photography on the advert matches the photography on the album, as it uses the same monochrome effect and the lighting is very similar. The font is also the same. The white and green makes the text stand out and is quite big as well. The advert also advertises the fact the Adele is a '2 Time Grammy Award winner', which draws potential buyers in and builds a good reputation for her as potential buyers may think because she has won two Grammy Awards she must be talented and the album will be good. The font used is the reoccurring on her albums and promotion, so this is recognised as her signifier/motif. The sentence 'Available Everywhere Now' helps potential buyers know where they can buy it and when it is out. It also includes the information that her song 'Rolling in the Deep' features on the album, which draws in people who have heard and like that song, influencing them to maybe purchase the album because of this. Underneath the picture of the album, there is the record label the artist is signed to and their logo.  The advert is quite minimal and simple, but it shows the artist as elegant and sophisticated, so the advert does not need much production as it conveys that the artist cares more about the music than the production.

 

The information of the record label and the picture of the album in the corner are things I want to include in my magazine advert, as I feel these are quite important features to be included. I think the monochrome effect works really well on the advert, and might consider using this on my advert, and on the digipak when I use photography of the artist in my digipak. Overall, I think this is a really good advert that advertises the album and promotes the artist very well. It uses typical conventions of the singer/songwriter genre, which is expected and shows the artist and album is more focused on the music and lyrics than anything else.